PBS Off Book Explores “The Art of Logo Design”
A logo is widely considered the most important visual expression of retail brands, corporations and institutions. The symbol is a graphic “stand-in” for the entity, communicating its personality and...
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A Process for Designing Successful Brands
Brand consultant Alina Wheeler has developed a phased process for researching, clarifying and implementing a brand strategy. A reminder that building a strong brand demands more than a logo, Wheeler...
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5 Common Mistakes Package Designers Make
Editor’s note: Packaging design presents its own unique set of challenges to graphic designers that differ from other kinds of print design. Here, we asked Brad Murdoch from Process, a premium...
View ArticleThe All-Important Sketching Stage
Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to...
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Founding Fathers Stiff Flag Designer
As we celebrate Independence Day in the U.S., it seems fitting to give credit where credit is due to Francis Hopkinson, who substantial evidence shows designed the first American flag in 1777....
View Article“30 Weeks” To Teach Designers to Lead
Name one major company founded or headed by a designer? (Apple doesn’t count since Steve Jobs wasn’t actually trained as a designer.) If you can’t come up with one, you’re not alone. Designers create,...
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Design Project Mood Swings
While thumbing through Austin Kleon’s book “Steal Like An Artist; 10 Things Nobody Told You About Being Creative” (Workman Publishing), we happened upon a graphic sketch that Kleon admits he “stole...
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NYC Subway Graphic Standards Manual Becomes Kickstarter Sensation
More than four decades have gone by since acclaimed designers Massimo Vignelli and Bob Noorda of Unimark International were hired by the New York Transit Authority (now the MTA) to modernize and unify...
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Run It Down the Flagpole If No One Salutes
Do you know if your city, town or suburb has an official flag? If your answer is no, you aren’t alone. This fascinating TED talk by digital storyteller Roman Mars is worth a listen and could prove...
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Writing a Design Resume
Writing a resume for a job in a design studio is different than applying for a corporate manager position. Aside from wanting to know the usual list of previous employment and education, design...
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